Consequently, the role of trust casts some doubts on Internet consumer merchandising. Consumers are unlikely to patronize Internet stores that fail to create a sense of trust. Trust can only exist if the consumer believes that the seller has both the ability and the motivation to deliver goods and services of the quality expected by the consumer. This belief may be more difficult for an Internet merchant to engender than it is for a conventional merchant.
In Internet commerce, merchants depend on an impersonal electronic storefront to act on their behalf. Additionally, the Internet lowers the resources required to enter and exit the marketplace. Internet merchants might be considered fly-by-night as there are fewer assurances for consumers that the retailer will stay in business for some time. In traditional contexts, a consumer’s trust has been found to be affected by the seller’s investments in physical buildings, facilities, and personnel (Doney & Cannon 1997). Retailers on the Internet thus face a situation in which consumer trust might be expected to be inherently low.
Branding Your Website Business Can Make You or Break You
Branding is psychological. Look what would happen if your favorite soda pop change it's label. Probably won't taste the same right?
Branding your business should not be expensive or hard to do. You want to make a clear statement about your brand with images, slogans, packaging or otherwise. You want to use your mark whenever possible. Letterheads, on your website, outgoing emails, advertising and invoices. Use your image in the left hand corner when ever possible.
Two kinds of branding: Direct experience and indirect messaging. Example: Direct experience is emotions directly aim to remind you to buy their a car. Indirect messaging is remind you to buy their car and remind you to buy a their brand of tires. When designing your website it is recommended to choose one or the other type of branding.
Your customers need to trust you to buy your products or services You need to realized that YES they do check your return policies. If you have a money back guarantee on your service or product explain it to them up front.
What about the payments' Remember the best Internet sites provide the most secure purchase programs available online.
Explain what are you doing with their private information or code of ethics.
Provide them with your contact information and customer service number.
Try to respond back to your clients in a reasonable amount of time. Companies with good customer service are rewarded with returning customers and new customers by word of mouth
Try to get most of this information to your customer on your home page. Trust sells and trust is just as important to you as it is to your customers.
Other important issues to apply to your site:
Purchase an appropriate domain name
Paying for your own domain name and domain name email addresses build trust and is professional looking. It is easier to trust someone who has evidently made an investment in his or her business.
Include contact information
Provide phone numbers, hours of operation (including time zone), and a business mailing address, your web-masters email address and your business email address.
Keep your content updated
To be current; the content of your site must be no more than 3 months old. Add the date you last worked the site on your home page.
Include a family or personal touch
Provide an "About Me/Us" page. Provide the names of the owner, president and provide the reason why you started your business.
Avoid password or flash screens
If you want to use the option of flash pages, fancy music, etc., give visitors the option of viewing them. Don't force them to download any programs.
Limited your affiliate programs
Remember visitors are at your site to find out about your service or buy your products.
Cater to everyone
Don’t forget to include tags with your images to assist those with sight disabilities.
Comply with local laws regarding business practices or state taxes
Comply with all regulations prohibiting discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.
Make it quick - Most visitors will not have the patience to wait around much longer than the reasonable load time and will gladly move on. A site that loads quickly and is neatly designed, will show that you are a professional business. You can lose up to 1/3 of your traffic with slow loading pages. How many times did you leave the Fast Food lane when the wait was over 1 minute?
Link it. Make sure your links are working. Test them at least once a month.
Spell it right. If you want your site to be as professional as it can be. Use Spell check.
Information Collection and Use:
Your business is sole owner of the information collected on this site. You will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. State if your business collects information from our users at several different points on our website.
Your business requests information from the user on your application forms and on forms, which allow users to request information. Here a user must provide contact information (like name and mailing address) This information is used to allow your business to process applications, provide customer service response, and to provide the information requested.
Your business may analyze trends, administer the site, track user’s movement, and gather broad demographic information by your tracking system. Please state what you are doing with IP addresses and if they are linked to personally identifiable information.
If your website contains links to other sites. State that your are not responsible for the privacy practices of such other sites. Encourage your users to be aware when they leave your site - to read the privacy statements of each and every web site that collects personally identifiable information. State that your privacy statement applies solely to information collected by your Web site.
Notification of Changes:
Not making the sale but your business media website has good traffic reviews?
- Make sure you are targeting the right media audience.
- Offer benefits that are not offered anywhere else.
- Shape your media service offer to be time sensitive. State in areas of your sales a direct pitch: Such as "With this offer".
- Provide a clear direction on your home about your media services and how to contact you for pricing and details.
- Provide a contact page containing your business address, and provide a secure contact form.
Will I buy or should I buy is the question.
Potential customers are 4 to 5 times more likely to buy when referred. Thus the power of referrals is so strong that when they are referred to you from someone they already ready trust - they are more likely to buy from your business.
These referrals are so highly effective that it is worthwhile to establish a new referral every 6 to 8 weeks. This tactic will help expand your media customer base. So each time you get another new customer - ask them up front if they will be happy to be a referral. How much does all this referral cost? Not much, except the time it takes to network this way.
Trying to find new media customers? Even if you customer base is selling health food products advertising to middle age people think about what other business tend to deal with middle age people that could use your media ad service. And call them directly and ask for the marketing department to speak about your services. Most of the time, someone will speak to you or reply back to you.
What is a Target Market? These days all you hear is “Target Your Market” yet targeting your market can get confusing. Your target market is customer demand. If you are selling media advertising services, than you want to target you services to companies that are looking for them.
Target your market with social network sites and networking online with other companies not competing with what your company offers but companies that may offer a way to reach your media audience. Set up a Twitter, Facebook, LinkedIn and etc. and network there. You also can apply a simple code to your web site to allow your visitors to share your site to these social network sites.
Copyright 2004-2012 by Jane Sadowy. All rights reserved. www.cablemediaentertainment.com
Consider success a small farm. You, yourself will have to begin to plow the land to reap from the profits that you planted. As the farm markets more crops you will need more people to help you sell your crops. Sharing your profits not only provide income for other families but allow you tax write offs and medical insurance deduction rates.
Women are born leaders and can learn from men how to be more successful. Studies have proven that men have a long history of earning more profits from a regular day job or as a sole business owner. What makes men more successful is that from experience they have learn if something does not work they will drop it and move on to something else that will work. Women have more of a tendency to stick to something feeling that by tending to more details it will get better.
Begin first by researching the business you want to start by finding facts that will verify that the products or services you want to offer are marketable. Before beginning a sole owner based business it is advised to take further adult education at your local community college or take an online degree program under the subject of business owner interest so you know the INS and out of operating a small business. Remember the first time you had to learn how to spell your first name in grade school? It took practice and an education to do it right!
Owning your own business is more than filing away costly bills - it requires knowledge to learn how to run a successful business. Many businesses require upfront knowledge from employees who have learning skills in business, finance, economics, marketing, strategic planning, technology and so on. These are the skills needed to run a successful business. Get the picture!
In other words do buy a puppy if you can’t afford to feed it or teach it to grow. Keep in mind the start up costs of opening a new business may take years to pay off.
Research the costs and skills needed to hire reliable people and advertising tactics required to help you operate your business. Your business cannot become successful if you run yourself into the ground by trying to do all the bookkeeping, marketing, promotions and networking it will take to keep it profitable.
Marketing Tip: Success – what women want that men already know about. There is proof that men over come the odds of owning more successful businesses than women. Take the time to research the companies that have become successful businesses started by men. Take notes on what actions they took to make it successful.
Owning a business is not like ‘Raising Baby’ it requires putting your family life to the far side and containing your education to keep up with the times. Yet it can be like ‘Raising Baby’ since you will find yourself enjoying being the boss and watching it grow and plow the way for it make a profit that you can financially comfortably live off.
Adopt a retiree
Moreover, run an ad in your local newspaper or church and advertise that you are just starting your business and would accept any volunteer help from retirees that would know your field of business. You might be surprised to find that many retirees are looking for the chance to help you learn what they already know. You could offer them some extra money for gas to visit your home each month and a free home cooked lunch.
Author: Jane Sadowy
Mobile and online accelerating by 45% CAGR in the next five years and returning the industry to revenues last seen in 2006.
CHANTILLY, Va.. (May 1, 2012) – BIA/Kelsey, adviser to companies in the local media industry, reports today that local television over-the-air revenues in 2011 dipped 7.8 percent from the previous year, due primarily to the economy and the odd-year election cycle, according to the first edition of its quarterly Investing In Television® Market Report. In 2011 stations took in $17.9 billion in over-the-air revenues, compared with $19.4 billion in 2010. In 2011 local television stations earned $535 million from online sources, an 18.7 percent jump compared with $450 million in 2010. In 2012 combined over-the-air and online revenues are forecast to rise to $20.3 billion, based on the presidential and other elections, overall improved consumer spending, and growth in online ad spending. In terms of transactions, BIA/Kelsey reports the industry saw an uptick in transactions in 2011 over 2010, with 50 station sales totaling $1.1 billion.
“Local advertising industry revenues typically rise and fall depending on the political year,” said Mark Fratrik, vice president and chief economist, BIA/Kelsey. “Advertising income for local television is trending upward and showing signs of rebound, with a good first quarter for many publicly held television companies. Still, the 2012 over-the-air television advertising market is not what it was 11 years ago.” Read More...
By STUART ELLIOTT
American Express is promoting its wares to cardholders and potential cardholders through an interactive branded channel under a new agreement with BrightLine. American Express is promoting its wares to cardholders and potential cardholders through an interactive branded channel under a new agreement with BrightLine.
American Express is taking another step toward the new world of television that is always on, making a deal with BrightLine for a yearlong campaign centered on an interactive branded channel.
The channel devoted to all things Amex is now available in more than 50 million households around the country through five cable and satellite services: AT&T U-verse, Cablevision, DirecTV, Dish and Verizon FiOS. It is also available through Internet-connected TV sets sold by LG and Samsung.
The branded channel is providing viewers content that includes video clips, offers, games and information about American Express cards and promotions like Small Business Saturday.
The agreement between American Express and BrightLine, part of BrightLine Partners, is to be announced on Wednesday morning. Although the financial terms of the agreement are not being disclosed, American Express called the investment “significant” and BrightLine described the campaign as “the largest interactive TV campaign ever.”
American Express is among a growing number of giant marketers exploring the ins and outs of interactive television, which appeals to them because ads can be directed at an audience and the results — or lack thereof — measured. Others include GlaxoSmithKline, Kellogg, L’Oreal, PepsiCo and Unilever.
American Express is also among the cadre of large marketers trying e-commerce through television, which some call “t-commerce.” The company this month announced a pair of agreements — one with Fox Broadcasting, the other with NBCUniversal and Zeebox — to enable viewers to use apps on mobile devices to buy products they see while they watch TV.
“BrightLine is part of a much larger strategy in the advanced-TV space,” said Lou Paskalis, vice president for global media, content development and mobile marketing at American Express, as the company tests initiatives on the “primary screen,” as in the TV set, and the second screen, as in a smartphone or tablet.
“The idea is that we can create new ways of engaging with our customers,” Mr. Paskalis said, “and delivering unique content.”
Jacqueline Corbelli, chairwoman and chief executive at BrightLine, said the “reach and duration” of the branded channel for American Express “goes above and beyond” any that has been developed by another company.
Rob Aksman, chief experience designer at BrightLine, likened the branded channel to “what American Express cards provide” those who use them: “access.”
Viewers can gain access to the branded channel through methods that include interactive banners, channel guide listings and so-called overlays — appearing next to American Express commercials — that ask viewers to click on them.
One of the prevailing assumptions around the cloud computing market is that it will drive towards an über-simplified delivery model that is similar to a utility. Further, this utility model will largely remove the potential for differentiation by most vendors and will lead to a race to the bottom from a pricing perspective.
There is ample evidence commoditization is occurring, and we could point to almost any area of IT to see it, from servers, PCs, virtualization, storage, networking, and so on. However, what is often lost in the obvious is that it’s not that simple.
IT commoditization vs cars
It’s true that with a modern server and chip combination you could likely solve almost any specific workload demand of a modern application. The inherent risk though is that there’s always someone out there looking to make a better rat trap, and the market continues to show that there is real demand for differentiation – consider the viability of both ARM and Intel chips for use with different job types.
For instance, in the case of Intel you could easily brute force the same workload that an ARM chip could handle, but processor by processor you would likely be very inefficient from a utilization and power consumption perspective. The same is true for ARM chips being used where a larger Intel processor might be more effective. While the aforementioned example is a simple one, it applies across most layers of infrastructure: storage, network, I/O, virtualization, and so on.
To make an analogy: Cars have been around for over 100 years now, they must be commodity by now, right? They all (mostly) have four wheels, two or more doors, a combustion engine (mostly) and generally get you from point A to point B successfully. Are cars a commodity compared to each hand-built car of the late 1800s and early 1900s? Maybe. But only in the sense that we can each buy a Ford Focus with the exact same feature set as another Ford Focus. You can also buy a Ferrari, which is excellent for country highways and tight corners, or you can pick a Dodge minivan, which is better at hauling the soccer kids around. Each of these two cars have substantially different features and solve different problems, yet they are both cars. So, the simple answer is no, they are not commodity if by commodity you mean there is little or no profit or differentiation to be found.
Drivers that make unique IT solutions critical
CPU Performance – There are some tasks that will need the fastest possible processors. The benefit comes from the time reduction associated with running a workload. The time is so valuable that the cost of the infrastructure and power is immaterial. In many cases this type of environment is refreshed 18-month cycles, but sometimes as few as every six months.
Network Bandwidth – Critical if the data being manipulated or distributed is being moved outside the confines of where the compute resides, or needs to be moved fairly quickly in very large amounts.
Network Performance – In terms of not just bandwidth but also latency. In some cases customer demands are on the level of differences of nanoseconds.
Storage Scale vs. I/O – Similar to networking, the type of storage you need is dependent on the type of work being done. You don’t solve an I/O requirement by just buying bigger arrays with more and larger SATA disks. You also don’t put large cache or expensive memory on storage that is mainly used for archival or lower performance requirements, such as for photos.
These only scratch the surface of the variables associated with building an infrastructure environment, but clearly it would be difficult to create a small handful of solutions or solution providers to take care of every IT workload demand. To the contrary, in my work I regularly see a significant number of players enter the market that either fill an unmet need from an industry perspective or enable new types of performance and pricing models.
Why commodity IT is a bad idea
Not only do I think we’re many years away from having a small handful of service providers deliver us compute on demand, I propose that more importantly, we should all hope that the day never comes anyway. I am against the idea of a utility form of compute delivered to everyone much the same way for many reasons, but the two that I think are the most critical are monopolies and innovation.
Cloud monopolies would be bad
The arguments against service providers acting under the pretext of a public utility are legion: inefficiency, waste, corruption, etc. (For more detail, refer to the eye-opening book “The Fine Print” by David Cay Johnston.) Considering the importance of compute to the global economy, the last thing we should ever want then is for it to become a monopoly. If we allow a few companies to push the technology to a true commodity business model, then we could count on real competition for service delivery to disappear, as there wouldn’t be an easy way for the little guy or regional player to participate in the market. And it’s the ability for little guys to introduce innovation that sparks competition and evolution.
If Cloud were to become a monopoly service, we would quickly find ourselves suffering the same issues with many other public utilities: running on older equipment, getting charged for non-existant services or things we don’t understand, and having no one accountable to address complaints.
Innovation would be stifled
Beyond that, Innovation in any market only occurs through necessity. Without real competition, the commodity cloud services would begin to act like so many of the early infrastructure outsource providers did and only deliver to the lowest common denominator. They would make changes more slowly and as customers we would be forced to plan our businesses around what providers were willing to do. IT will be its most successful when the business customer doesn’t have to consider the “limitations” before advancing strategic opportunities.
While there’s little doubt that several big players would come to dominate the market as is already the case today, we cannot afford to be without all those spunky new companies looking to carve out a market for themselves. These little players will force the larger players to stay honest, to bill correctly, to offer new services, and to continually innovate.
The Good News
I don’t really think we have anything to worry about, because as I’ve already indicated I don’t believe we are at any near-term risk of getting to a utility-type delivery of compute resources market. There are just too many ways to (in this case) build that car. So rest easy: We’re going to continue to see lots of great innovation in the infrastructure and application services and delivery space for some time to come, but keep your eyes and ears open all the same. Mark Thiele is executive VP of Data Center Tech at Switch, the operator of the SuperNAP data center in Las Vegas. Thiele blogs at SwitchScribe and at Data Center Pulse, where he is also president and founder. He can be found on Twitter at @mthiele10 .
The shorter the better for your first try. (Take notes how a TV commercials gets the whole information to you in 1 to 2 minutes) Such as 'Yoo Doggie' makes the best soup.) To long and viewers could get distracted.
Set the background: If you have a website let it stand out. Say something clever or funny so they will remember you. Introduce yourself. Introduce your business service.
Dress professional, write up 1 to 2 short paragraphs about your business (since you have to memorize some of it), don't forget to mention a few time how to contact you. Very Important. Mention website and business phone number.
Practice a few time in front of a mirror. Relax, remember clients are eager to learn all about your business service.
Start the cam when you are ready. Talk to the cam as if someone is sitting in front of you. (Like me) Once you are happy with your results open an account at a video hosting site such as Youtube, Flickr, Facebook, etc. Upload your video file. Remember to look for your video address this way you can share it there, here, in your emails and on your website. You can always enhance the quality of your videos by taking video shooting lessons and using high quality equipment.
If you think you really need a professional business video on a larger scale or like to run your ad on our TV channel contact Cable Media Entertainment for details.
“The new Unity products address a very real industry need: fast, global video deployment that provides a simple experience for both IT administrators and users,” said Michael Helmbrecht, vice president and general manager of video solutions for LifeSize. “It’s also critical that simplicity doesn’t come at the expense of quality. We engineered these Unity solutions with the highest quality video and audio components, so every user has a video calling experience that truly replicates an in-person interaction and functions identically from office to office.”
LifeSize Unity 1000 includes a single 55-inch, high-contrast, edge-lit LED display that supports 1080p HD resolution and up to eight-way multiparty calling. Ideal for medium to large conference rooms, the LifeSize Unity 1000 is powered by LifeSize® Room 220™ or LifeSize® Express 220™.
Designed for large conference rooms and boardrooms, LifeSize Unity 2000 features two 55-inch, high-contrast, edge-lit LED displays placed side-by-side. Each can support up to 1080p HD resolution, an eight-way multiparty call and data sharing. LifeSize Unity 2000 is powered by LifeSize Room 220 or LifeSize Express 220.
Hope to see the cost come down as this project expands so I can afford it and hope Google Fiber can keep up with my fast Mustang action. Read more
Good news! I wonder if Facebook is hiring??
Analog Entertainment (AE) & Analog Television Analog Entertainment (AE) & Analog Television is a veteran owned business. It is an independent motion picture production company comprised of creative business professionals producing independent films, documentaries, TV shows commercials and featured length content. AE consists of an online interactive TV Network and distribution portal affording consumers an opportunity to obtain subscription-based, pay per view and free on-demand programming featuring original and targeted shows. The Company is uniquely positioned to capitalize on the changes that are occurring and which are inevitable in the media distribution industry. Our media is also vertically integrated to create tertiary avenues of revenue via mobile, satellite and cable. AE has developed an integrated approach to deliver a vertical for media deliver worldwide through and/or via satellite, wireless, cable IPTV and broadband.