People are more apt to watch a video than read text & buy

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People are more apt to watch a video than read text. Study shows visitors actually are paying attention to videos and that consumers who watch product videos are 85% more likely to buy when they would watch video previous to reading text on the same webpage.

An overview of the world of online video

The demand (and opportunity) for online video is staggering:

  • According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.
  • Viewers watched 75% more videos online in December 2010 than December 2008.
  • In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.
  • Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014.
  • By 2014, 3D and HD Internet video will include 46% of Internet video traffic.
  • In the same time frame, online video ad spending will swell from $1.97 billion to $5.71 billion.
  • The length of the average video was 5.1 minutes in February 2011.
  • The average online video ad was 24 seconds.
  • Video ads accounted for 12.4% of all videos viewed and 1.2% of all minutes spent watching video online.
  • Top video ad networks potentially reach the following proportions of the total U.S. population: Google Display Network at 46.7%, Tremor Media at 46.3% and BrightRoll Video Network at 37.3%.
  • In February 2011 there were 3.8 million video ads, which averages about 30.2 ads per viewer and reached 42% of the total U.S. population.
  • According to comScore Video Metrix, in February 2011 the total U.S. unique video viewers on the Internet was 169,646 with an average of 816.4 minutes per viewer.
  • Google sites had 141,065 total unique viewers, averaging 261.6 minutes per viewer in the month.
  • VEVO had 48,998 unique viewers averaging 81.2 minutes per viewer.
  • Microsoft Sites had 48,812 unique viewers averaging 46.5 minutes per viewer.
  • had 46,661 unique viewers averaging 18.5 minutes per viewer.
  • Viacom Digital had 45,214 unique viewers averaging 74.2 minutes per viewer.
  • Hulu had 27,257 unique viewers averaging 224.3 minutes per viewer.

How engaged are online viewers?

In a competitive marketplace, attention is vital. And the question becomes: are people actually paying attention to videos played on the Internet?

  • U.S. online video consumers watched 4.3 hours worth of video on average in the month of June 2010.
  • According to a study by Visible Measures, 20% of online video viewers click away from a video in the first 10 seconds or less.
  • By 30 seconds into an online video up to 33% of viewers have moved on; at 1 minute 44% have left (regardless of the clip’s length) and almost 60% have abandoned by the 2 minute mark.
  • According to Visible Measure’s Matt Cutler, “if your online video campaign has 10 million viewers, 2 million of them saw less than 10 seconds of it. Ouch.”
  • Using Flimp media brochures, Rich Media generates a 400%-700% increase in viewer engagement and response rates using online video compared to static content online such as text and graphics.
  • Video E-mail messages generate 2-3 X higher click-thru rates compared to static E-mails.
  • 144.1 million viewers watched 14.6 billion videos on (101.2 videos per viewer) in May 2010.
  • The typical Hulu user viewed 27 videos, totaling 2.7 hours of video per viewer.

How are online video viewers getting their fix?

Depending on the context of the video, user engagement varies:

  • A study from Frank Magid Associates reveals that only 1% of digital TV subscribers in the U.S. cancelled their subscriptions because they get their television programs online (via MediaPost).
  • 2.5% of U.S. media consumers use the Internet exclusively for video content.
  • For long-form television content online (Hulu, NBC etc.) viewership rose 104% from December 2008 to December 2010.
  • 16% of people view long-form television content online connecting their computer to their television (using HDMI cable or S-Video etc.).
  • The #1 reason for watching television content online over watching on television is that they missed the live episode.
  • Roughly 66% of the world’s mobile data traffic will be video by 2014.
  • According to MeFeedia, iPad users commit to watching a web video for 5 minutes on average.
  • Android users watch for 3 minutes on average.
  • iPhone users watch for 2.4 minutes on average.
  • Desktop users watch web video for less than 2 minutes on average.

How do online videos benefit retail?

Everyone wins when an online video of a product is provided.

  • Catching the e-tail trend, 55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010.
  • When a video is present on a product page of, consumers spend 9% more time viewing the page compared to when no video is present.
  • According to Internet Retailer, an April 2010 report stated that consumers who watch product videos are 85% more likely to buy products compared to those who do not watch.
  • Internet Retailer released a study that found shoppers were 144% more likely to add a product to their cart after viewing a product video on compared to shoppers who avoided video.
  • In an August 2010 report from comScore, online retail shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy compared to others.
  • With social integration, retail sites that provide videos increase traffic and conversions to social media platforms by 30% according to the September 2010 L2 Specialty Retail Report.
  • In-store sales increased 6% when Reckitt Benckiser provided online video for their consumer packaged goods.
  • 46% of consumers who shop online regularly prefer shopping on retail sites providing product video compared to 30% of consumers who occasionally shop online.
  • By properly implementing video to their sitemaps, Discovery Channel increased their video streams by 123%.
  • Watching a minute of video is the equivalent of reading 1.8 million words according to Dr. James McQuivey of Forrester Research

How is online video changing the industry of business?

Watching a video can have an impact on your business’ bottom line, especially as high-level executives flock to video channels.

  • According to, a majority of businesspeople surveyed by Forbes in October 2010 said they watched more video currently compared to last year.
  • Virtually 60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information.
  • 75% of all executives said they watched work-related videos on business websites at least once a week, and more than 50% use YouTube to watch those videos.
  • 65% of U.S. executives surveyed by Forbes in October 2010 visit a vendor’s website after viewing a work-related online video.
  • 53% conducted a search for a vendor/product/service for more information.
  • 42% made a business related purchase.

What is the relationship between online video and advertisements?

Online video opens the door for dramatic advertisement advantages.

  • The report entitled “Frames of reference: Online Video advertising” produced by the Online Publishers Association (OPA) published that 80% of visitors who watched an online video advertisement, and around 46% took some action.
  • According to that report, roughly 22% of viewers visited the website related to the ad.
  • 26% looked for more information.
  • 15% visited the company.
  • 12% purchased that specific product.
  • In 2011, 45% of small businesses are growing their budget for online video (up from 2010 by 17%) according to the Ad-Ology study, “2011 Small Business Marketing Forecast.”

Who is the leader in online video?

YouTube is the main platform for online video.

  • YouTube holds about 40% of the online video audience each month.
  • On YouTube, over 13 million hours of video was uploaded in 2010 and 35 hours of video was uploaded every minute. That is comparable to 150,000+ full-length movies.
  • More video is uploaded to YouTube in 60 days than the 3 major U.S. networks produced in 60 years.
  • Only 30% of YouTube traffic comes from within the U.S.
  • YouTube is confined in 25 countries including 43 languages.
  • 94 of AdAge’s Top 100 advertisers run ad campaigns on YouTube and the Google Display Network.
  • The amount of advertisers using display ads on YouTube increased 10 fold in the last year.
  • An AutoShared Tweet typically creates about six new sessions.
  • More than 50% of videos on YouTube are rated or include comments from viewers.
  • YouTube mobile receives more than 100 million views a day.
  • 10% of YouTube’s videos are obtainable in HD.
Source 101 Online Video Stats to Make Your Eyes Glaze Over

by Andrew Hanelly

Analog Contact Jane Sadowy for Online TV Production Media Service Get your production on our online TV channel network.

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Is it possible in the near future that fiber internet access might be free to use.

I always believed that the Internet should be a totally free access to use. People are gaining important information, buying products to boost the economy, and education from using the worldwide web. So why not?

The ride over to Internet TV has already begun. Studies show that viewers are spending more time online watching videos and online TV channel network programs and movies. Businesses that are not looking into media TV online advertising might have to think again and reroute over to the internet.

As more revenue fees are put into online TV ads it could be possible in the near future that fiber Internet advertising services might come up with techniques to allow Internet user free access to get online. Thus, providing an even larger audience to click on or views ads – yes it does seem possible. And probably not that far off.

I don't really mind watching a 30 second ads anyway.

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Read more on studies of online TV use
Establish 2005 Analog Entertainment (AE) & Analog Television is a veteran owned business. It is an independent motion picture production company comprised of creative business professionals producing independent films, documentaries, TV shows commercials and featured length content. AE consists of an online interactive TV Network and distribution portal affording consumers an opportunity to obtain subscription-based, pay per view and free on-demand programming featuring original and targeted shows.

Our organization is operated by 3 highly skilled associates; Russell Teel as CEO, Ron Bowen as COO, and Jane Sadowy as President of Marketing. All the associates have individual experience in the field of media management, media production and media advertising. Russell is a certified veteran business owner and Ron Bowen is an expert Grammy & Emmy Award winning engineer specializing in Television broadcasting with over 10 years of experience. Jane Sadowy has been into media marketing and customer service management since the past 11 years.


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TV Channel Online - Analog Entertainment & Analog Television - Is an online Internet broadcasting network. Broadcast TV. Cable TV. Local TV. Global TV. And Internet TV Online Network Broadcasting on our Television channel. TV Channel Online

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Analog Entertainment is a unique Online TV Channel Network. And we are seeking networks that offer complementary online TV content to share with our viewers.

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We are gaining viewers and would like to share online TV media content to expand our viewers choice of what to view on our online TV channel. We will considered educational content, news shows, cable shows, movies, documentaries, comedy, entertainment, independent film, children shows, teen shows, and more. Contact us directly at ANALOGENTERTAINMENT.ORG

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If you are not advertising on TV Online then you may be losing out

Understanding ROI of online TV content needs new metrics March 1st, 2012,A,

3DTVAs TV networks struggle to find the right balance between digital and traditional access to their content, new research from Knowledge Networks, a GfK company, shows that online access wins favor with consumers in ways often overlooked by standard metrics.

The study, TV’s Web Connections 2012, is conducted annually to track the interplay between on-set and online interaction with TV network content.

Topics covered include the use of TV-related (network and program) websites, differences between “streamers” and “downloaders” of TV network content, favorability toward advertisers and sponsors of online TV content, and interaction with that content via social media and smartphone apps.

“The gains from making TV content available online are significant and growing, but they may pass under the radar of traditional metrics,” said David Tice, Senior Vice President (Client Service) at Knowledge Networks and director of The Home Technology Monitor.

“Few advertisers would pass up the chance to be seen more favorably by consumers; yet that benefit may be missed if we are focused solely on metrics such as audience size.”

“To truly understand the ROI of online content, we need subtle, more expansive measures that reach across digital platforms.”

Results from the latest wave of the study – conducted in November 2011 among 1,505 Internet users on KnowledgePanel– indicate that, among streamers and downloaders of TV network video,

42% say the availability of this video makes them think more highly of a TV network – up from 30% in 2008

22% report they would never have watched some shows if they were not accessible online, compared to 10% in 2008

20% say they spent more time watching a network’s content after it became available online, up from 9% in 2008

The new study also shows that, among streamers, TV network sites are the preferred source of network content, cited by 57% of those who watch streaming network video; this compares to 37% who cited non-network sites (such as Hulu) as their preferred source. Downloaders are more likely than streamers (30% versus 20%) to say that they spend more time watching TV network content after it becomes available online.

Finally, according to the study, the availability of online TV network video – full episodes or clips – is the best website feature for increasing program involvement and sponsor consideration.

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Looking forward to our newest connection Jeff and gaining more media content for our online TV channels..
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