Where Social Media and PR Meet by by Jeff Barrett
When it comes to content, there are no accidents. Most videos or pieces of content that go “viral” follow a formula intentionally or unintentionally.
Perhaps a great example is the “Double Rainbow” video. It went from thousands of views over a couple months to millions of views in days when it appeared on Jimmy Kimmel Live. Not every video or piece of content follows such an exact or linear path but there are common elements. While content can thrive digitally, traditional media is still a beneficial tool to reach the masses.
If digital content benefits from traditional media then that means it requires having relationships with decision makers at various media outlets. That’s public relations. Social media is not a billboard, it’s a conversation. Public relations is about leveraging relationships to frame and position that conversation.
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Jeff Barrett is the CEO of Status Creative and a contributor to the HootSource blog.